CrossMedia (part of ES MEDIA GROUP) has played a pivotal role in RTVE Play’s success, contributing to the development and management of the platform’s main technological features. Recently, RTVE’s on-demand video platform topped GECA’s FAST barometer for free OTTs, ranking first in its category.
The study—pioneering in analyzing Spain’s FAST sector—highlights RTVE Play as the audience’s preferred choice. In addition to a vast library of hundreds of films, series, programs, and RTVE archive content, the OTT also offers live linear channels such as La 1, 24 Horas and Teledeporte, as well as exclusive digital channels like RTVE La Revuelta and RTVE Somos Cine.
CrossMedia will continue to provide strategic support and enhancements to a platform with an ambitious roadmap requiring top-tier solutions and highly skilled professionals.
CrossMedia has been instrumental in this achievement, supporting RTVE Play through different stages of its rollout, helping to define key areas and shaping a solution that competes with the most advanced services in the market. ‘It has been a pleasure to actively collaborate with RTVE’s digital team, bringing our expertise to a European benchmark such as RTVE Play,’ said Jorge Frías, Head of Digital Media at Crossmedia.
Over recent years, CrossMedia has worked closely with RTVE on critical areas: renewing its video player with a new elegant, accessible design across web, mobile and Smart TVs; implementing a personalized recommendation engine with 24i using AI and Machine Learning; deploying a comprehensive analytics platform powered by Conviva sensors; and managing CDN distribution with serverless edge deployments for high-demand events such as the UEFA Nations League, Benidorm Fest, and the upcoming 2026 FIFA World Cup.
These deployments, together with other projects such as the voting infrastructure for Benidorm Fest or AI-driven metadata enrichment of RTVE’s archive, have consolidated RTVE Play as the leading free on-demand OTT platform in Spain. Looking ahead, CrossMedia will continue to provide strategic support and enhancements to a platform with an ambitious roadmap requiring top-tier solutions and highly skilled professionals.